How to Run Facebook Advert that Converts in 2019 [Tested & Trusted] - naijanewstv.com.ng - Naija News, Jobs, Universities, Scholarships

Jan 8, 2019

How to Run Facebook Advert that Converts in 2019 [Tested & Trusted]



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How to Run Facebook Advert that Converts in 2019

SPENDING MORE MONEY ON FACEBOOK ADVERT DOES NOT MEAN MORE SALES.

I am sure you are already arguing with the above headline. I know. I purposely wrote it that way to get your attention.

I will explain to you in a bit what I am actually talking about. But before that let me ask you this question.

If you own a store, between those that pass in front of your shop and those that actually come into your store to know what you sell, who among them is most likely to buy?

I am sure you choose the right option.

Facebook Advert that Converts in 2019

Let's get straight to the point.

Have you ever wondered why Facebook won't charge you based on the amount of people reached but on the interactions ( cost per click, cost per engagement, e.t.c.)

This is because the number of people reached don't really count, hence Facebook wont charge you on that.

Let me give an example.

Mr A sells cloths using his website and he runs an advert that reached 15,000 people, out of which 1000 people clicked on the advert to check the landing page at a cost per click of 9naira. This means in total, he is spending 9,000naira.

On the other hand, Mr B runs the same advert but then his advert reached 15,000 people but 2,000 people clicked the link to get access to the landing page with a cost per click of 4naira. This means he is spending 8,000naira in total.

Don't be surprised that Mr B will sell more products than Mr A.

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This is because 2000 people interacted with Mr B advert compared to Mr A

So no matter how much they both spend, Mr B will make more sales while spending less.

THIS IS WISDOM!!!!

So dear friends, running adverts this 2019 involves applying wisdom. Don't run ads with the mindset of reaching more people.

RUN ADVERTS WITH THE MINDSET OF GETTING MORE INTERACTIONS. YOU MAKE MORE MONEY THAT WAY

Okeke Hycent, 
Digital marketer

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